Client

T-Mobile

Overview

DevCenter is T-Mobile's web application platform designed to support developers in their various projects and initiatives. It serves as a centralized hub offering tools, resources, and support for development within the company.

The Challenge

Duration

The primary challenge we aim to address is the lack of engagement and interaction within DevCenter, T-Mobile's web application platform. By motivating users to post more content, interact with existing posts, and provide thorough comments, we seek to foster a more vibrant and collaborative community. The end users, including individuals with ideas or solutions and developers, stand to benefit from this enhanced engagement, as it facilitates the creation of solutions to identified problems. This initiative not only targets specific functionalities within DevCenter but also has the potential to serve as a model for fostering engagement in other areas within T-Mobile's ecosystem.

Initial Research

Case Study

Role

UX Designer

Jan 2023 - Jan 2023

  • Existing platforms that reward user-driven content

  • Leaderboards for a variety of user-motivated challenges

  • Systems that acknowledge user milestones, badges, stature

  • Raffle systems, bonus reward systems, hot streaks

  • Interactive animations that subconsciously create gratification

  • User scorecard / snapshot

  • User voting & polling systems

  • Loyalty rewards systems

  • Community engagement

Engaging in a case study allowed for a comprehensive exploration of how gamification systems are utilized by other brands in their branding strategies and how they effectively motivate users. This initiative provided valuable insights into industry best practices, enabling a deeper understanding of successful gamification implementations and their impact on user engagement and brand loyalty.

Our Solution

Leveraging Gamification to Boost Measurable User Activity in DevCenter.

  • Reward people for sharing ideas, igniting the discussion, taking the first step

  • Reward user engagement, problem solving, rich collaboration

  • Reward the traction/visibility of great ideas that leads to incubation

  • Acknowledge the journey & journey-men/women who carried the vision to the finish line

User Activity & Contribution Mapping

The activity maps explain where gamification features could be implemented.

Widget Exploration

To explore and visualize the features for gamification, I started with the widget exploration.

Final Design

The features are primarily implemented on the Homepage, the Starter Kits, and the Community pages.